As part of the Uber Brand team, I was fortunate to lead a solid group of Integrated Producers.
The team directly produced campaigns spanning web, social, short/long-form content, television commercials, photography, live events and more.
“Rolling with the Champion”
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Uber is the “Official Ride of Pop Culture”. Leveraging burgeoning NBA stars, and living legends, let’s highlight the unique benefits Uber offers both riders and drivers, all wrapped in relatable athlete stories.
Serendipitously sparking a timely, national conversation in parallel #shutupanddribble
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National Television Commercials, long & short-form content (YT, FB), social content (TW, IG) and website development for content featuring NBA Champions LeBron James & Kevin Durant, Paul Pierce and Chauncey Billups as well as NBA stars Kyle Kuzma & Lonzo Ball and DeAndre Jordan.
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Campaign Lead. Production & Project Management Lead. Campaign scoping. Budget management. Deliverable scheduling. Vendor identification & negotiation. Media planning. Legal vetting. Music licensing.
“Road to the BET Experience”
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With Uber as the “Official Ride of the BET Experience”, let’s own the discussion around “opening doors” for the next generation of women. With content featuring Teyana Taylor and Amanda Seales, we took a moment to highlight Teyana’s journey and discuss what it takes to do just that…
This series, and its underlying ethos, also extended to “On the Road to the Billboard Awards” content featuring multi-platinum artist Ciara as well as Audra Mae, Alex Hope and Taylor Parx.
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Short-form video (YT) and social content (FB, IG, TW)
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Management Oversight & Production Leadership. Budgeting. Vendor Negotiations.
Integrated Campaign Lead - Rolling with the Champion
Integrated Campaign Lead - Rolling with the Champion
Integrated Campaign Lead - Rolling with the Champion
Project Lead (Print & Event Collateral) - Uber University