Jordan Brand — TJ Tshionyi

The launch of the Jordan XX8 coincided with Michael Jordan’s 50th birthday, so let’s truly make it a celebration of The Man himself, the history of his shoes and the culture the Brand has both inspired and embraced along the way for a full 28-days.
Daily, updateable website with custom CMS. Soundcloud integration and custom music from multi-award winning lyricists. Instagram integration and contest. Secret event invitations. Rich and standard banners.
Production and Project Management lead for all integrated deliverables. Scoping, scheduling and budget management for entire content creation and rollout. Content authoring. Cross-agency production lead with Wieden + Kennedy NYC on above the line and media buy.

Chris Paul is ridiculously quick - #riquickulous. He’s so quick that it took one of the illest lyricists ever, Ghostface Killah, to describe how Chris does what he does in his CP3 VIIs.
Whenever CP3 made a play in a game, we had a corresponding clip ready for IG to engage our audience in real-time.
Jordan.com website experience, real-time social content production/rollout and rich/standard banners.
Project Management Lead and Digital-only producer. Project scoping, scheduling and budgeting across deliverables. Cross-agency collaborator with Wieden + Kennedy NYC

Blake Griffin is the Mayor of Lob City, an all-around fun guy. Let’s create a digital experience where users can film themselves throwing lobs, composite their clips with a variety of Blake Griffin finishes, and share those “Lift Offs” across their social channels.
Website experience with custom CMS and rich/standard banners.
Project Management oversight and leadership. Project scoping, scheduling and budgeting across deliverables.