I led a small team of hybrid Digital Producers/Project Managers delivering work for both Old Navy and Gap clients.
We developed custom CMS-based websites, short-form video content and paid digital media extensions among other deliverables.
Old Navy “Estilos Robados”
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In partnership with Telemundo, let’s create a choose your own adventure telenovela, where audience participation determines the story’s outcome based on their outfit choices for our main character. A first for Old Navy engaging directly with their Hispanic audience.
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Multiple short-form videos. Splash page destination. Digital Banners. Digital OOH.
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Project Management and Digital Production Lead. Vendor/partner liaise and management. Project scoping, budgeting, scheduling and overall management.
Gap “Stylestream”
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To celebrate the Gap 1969 collection, let’s create a curated experience where content from different icons, partners and sources relevant to the world of fashion can be featured in a never-ending “Stylestream”.
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Website with custom CMS. Various, curated Partner Content.
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Project Management and Producetion Lead. Content Management and Authoring. Partner Management. Vendor Management. Project scoping, budgeting, scheduling, reporting and overall management.